Return On Investment Marketing For Dentists by Tony Gedge

New Online Pr For Dentists Is Launched

2010-04-30T03:57:00.000-07:00

Pr for dentists is a new service that has just been launched specifically for dentists.

It allows them to spread the news around the globe about what's happening in their practice.

To see further details go to http://www.prdentists.com

New R.O.I Internet Marketing For Dentists Rules

2010-03-04T03:21:00.000-08:00

Internet Marketing For Dentists An Open Letter From Tony
Gedge

Somewhere South of Malaga

Dear Doctor

Over the past two years we’ve created, dominated and owned
the new categories; Dentistry For Busy

People, Dentistry For Baby Boomers, Dentistry For Busy
People Who Want To Speak With A Live

Person 24/7 and UK Life Transformational Dentistry.

This has armed Marketing Pirates Of Dentistry Members with
opportunities to be first in these NEW CATEGORIES and
PARTIAL DOMINATION by offering extreme competitive
advantages to existing patients and prospects.

Five years ago my original dream was to create an auto
pilot marketing system for dentists that literally
delivered patients into your chair. This has now become a
reality with a new internet marketing for dentists system
we’ve been testing.

NOW make way for an untapped, unexploited brand new
category NOBODY has been able to dominate yet alobe be
first in – until now…

BEST part of this brand new UK specific treatment patient
acquisition strategy… is that it’s 100 percent DONE FOR YOU.

You supply your photo, contact details, email address of
where you want the leads to be sent to, and that’s it! But
first…

FIRST RULE FOR GETTING RICH IN PRIVATE DENTISTRY

To get rich you have to find a significant number of
people who will give you money

SECOND RULE FOR GETTING RICH IN PRIVATE DENTISTRY

Will Sutton was asked, why do you rob banks? A journalist
actually made up the comment afterwards which was,

“because that’s where the money is.”

So you have to find a bank with enough money in it to make
it worth while robbing.

Time wasted with markets who give little 'i.e. your
current generic patients (anyone with a jaw bone).

In 2004, the UK baby boomers held 80% of the UK's wealth
and bought 80% of all top of the range cars, 80% of
cruises and 50% of skincare products.

5 underlying themes control all their buying decisions –
do you know what they are?

• Chance to live again

• Personal fulfillment now priority

• Money being spent on preserving youth and vitality

• Fear of natural ageing process

• Most dentists do not understand the expectations of this
affluent market

Free NEW R.O.I RULES VIDEO FOR DENTISTS and BOOKLET -
click here Internet Marketing For Dentists

Best

Tony Gedge

Invisalign Dentist In Kent Releases New Straight Teeth Guide

2010-03-01T09:32:00.000-08:00

Invisalign Dentist In Kent by Dr Jan Einfeldt releases his new guide for straight teeth and invisible clear braces.

Life Transformational Invisalign Dentist From Kent.

Download his latest Straight teeth in Kent Guide by clicking on the link below...

Invisalign Dentist In Kent

Staplehurst Dental Practice,
4 Station Road,
Staplehurst, Tonbridge, TN12 0QE.
Tel: 0800 524 4338 (Call 24/7)

Dental Implants In Kent by Life Transformational Dentist

2010-03-01T09:22:00.000-08:00

Dental Implants In Kent is being dominated by Dr Jan Einfeldt.

Jan is passionate about his cosmetic dentistry in Kent and has just developed some new patient apps.

See below...

Dental Implants In Kent @ Staplehurst Dental Practice,
4 Station Road,
Staplehurst, Tonbridge.

TN12 0QE,
Tel: 0800 524 4338 (Call 24/7)

Free End Denture Suffering Guide here...

http://staplehurst.freedentalimplantsguide.com

Marketing For Dentists Toothshine Boy

2009-08-18T07:31:00.001-07:00

http://www.addictive-marketing.com

marketing for dentists by Tony Gedge

Ridiculous Marketing For Dentists Infomercial for the Colgate Wisp

2009-08-03T05:31:00.001-07:00

http://www.addictive-marketing.com/newroirulesprivatedentist

serious marketing for dentists messages here..

Dental Management Consultant Talks About Baby Boomer Dentistry

2009-07-15T08:14:00.001-07:00

http://www.youtube.com/?v=mzgWlcgYj98

Dental Management Consultant Talks About Baby Boomer Dentistry

Free Dental Boomer DVD and Guide

http://www.addictive-marketing.com/boomer

Baby Boomers

“Following Dental Marketing Consultant, Tony’s Advice We Generated £29,145.86 In Five Days”

2009-07-15T07:51:00.001-07:00

“Following Dental Marketing Consultant, Tony’s Advice We Generated £29,145.86 In Five Days”

We’ve been working with Tony Gedge for a few months now and a couple of weeks ago we did a promotion in Bolton in the shopping centre for National Smile Month..

Thanks to Tony’s help and advice we have had over 170 enquiries about the practice and that’s generated around about 55 to 60 new patient consultations and out of those. We spent £2,231.86 and got back £29,145.86. That’s £9.62 per lead. A massive 1,406 per cent Return On Investment. So thanks very much Tony it’s for your dental marketing consultants advice that’s been really successful!

Michael Cahill, Cahill Dental Practice, Bolton, Telephone 01204 526968

Dentist Marketing By Tony Gedge

2009-07-13T06:27:00.000-07:00

The Ability To Get Things Done Fast Through Dentist Marketing

& How To Capitalise On It

By Tony J. Gedge
http://www.addictive-marketing.com/newroirulesprivatedentist

A “Marketing Pirates Of Dentistry” Special Report

© 2007/ G-Edge Inner Circle
Published By G-Edge Coaching Company

I interrupt A Day In The Life of Dr Tony Gedge this month to help you overcome the biggest obstacle to rapidly moving forward with your practice; The Ability To Get Things Done Fast Through Dentists Marketing! Here Is the answer:

How/ When/ Why To OUTSOURCE

We briefly touched on outsourcing last month but I feel it’s important to clarify some things because it’s my belief that many members still aren’t leveraging the work of others as much as they should.

Ever since I became involved with the late Thomas Leonard who was a master in virtual delegation, I have always outsourced for the past 9 years. I have never done my own tax returns, book keeping, booking holidays and flights, web design, software implementation, printing, research, tele-sales, prospect follow up, sending out letters etccccccccccccccc.

All the correspondence you get from me is via an outsourced office we have in Birmingham. If I had it my way the Advanced Marketing Pirates will have a practice that looks like this: All internal and external marketing done through web based Infusion Soft (software we currently use and manage from overseas).

This would mean your dentist marketing gets sent out automatically via a virtual assistant (usually never ill and pays their own tax, doesn’t moan or gossip) and works without the distraction and opinions of staff members who think they know better about marketing than you do and never have the time to do it anyway.

So reminder letter multi media sequences, birthday card mailings with offer of the month, monthly patients offers, thank you for referrals, tracking and measurement of ad campaigns, automatic patient rescue and recovery sequence and the list goes on.

If you wish to remove yourself from your practice as you become more time conscious then outsourcing is something you seriously need to think about. We have made the mistakes of using most nationalities under the sun for our outsourcing. So you are in safe hands here. So let’s continue with some more advice…

You look at any successful person in business. They always have a team around them doing ABSOLUTELY everything that person hates or doesn’t have the time to do. Until you learn how to effectively delegate many of the monotonous responsibilities of your business, you will never achieve maximum success.

Outsourcing Tip: Read ‘The 4 – Hour Work Week’ by Tim Ferris, for some amazing and straight forward advice!

When and What Should I Outsource For Dentist Marketing?

If you’re not already focusing on the following advice, I really hope you will start implementing this information right away so you can be four times as productive as you currently are…

Any task that someone else can do that you can cost effectively pay to have done for you.

There are always minor exceptions to this rule, but for the most part, you never want to be wasting your time doing the work that you can afford to have someone else do for you..especially if they can do a better job.

Patient relationship building and retention starts with a newsletter. You get the monthly ‘Done 4 You’ Patient Newsletter.’ So that’s a start. Heck… we even given you a printer who can post it out for you!

Glad that Millionaire member Matt Hawker sends out thank you cards for referrals. But he has been writing them himself. Give the script to someone else and have them do it for you. Just sign 20 cards at a time. Done! Delegated. What next…

Setting up your free phone 0800 numbers. Give to someone else. Done!

Holiday coming up and your partner is pestering you to get something booked. Here virtual assistant I want to go to India. Give me 3 choices and book it Danno. Done! What next..

Determine what the roadblock or “bottleneck” is in the way between you and achieving your goals.

What are the major hurdles?

Are you not getting enough offers out to your patients?

Aren’t you doing the annual patient appreciation event because you don’t have time? Here virtual pa this is Tony Gedge’s System. Lets have a weekly review and start the marketing in June. Done! What’s next?

I’ve always wanted to do a monthly tele-seminar for my patients on certain subjects but just don’t have the time to do it. Here virtual pa here’s Tony’s manual on how to set up patient tele-seminars- lets do one every month. Done! What’s next?

If you are procrastinating on getting things done then it’s time to consider paying someone else to do it. You can hire people to write articles for you. Even have someone ghost write your book to give you instant credibility for a mere fraction of what you would think.

Have a look here at E Lance.com. People actually bid to get your job. Do not go for the lowest price. Always look for past clients you can speak to. The Auto Pilot Dentist Marketing Tool Kit you invested in?

Graphic designed in Canada. Made in Manchester. Shipped to Leeds to a dispatch company. Welcome series you got from me..from Birmingham. And for those who didn’t buy after receiving the initial package I sent you..a phone call from Jemma in Essex.

No matter what’s keeping you from reaching your goals, there’s usually some way you can pay others to help you get over these roadblocks.

Every minute spent on fruitless activities is a minute you could be spending on designing and creating a perfect practice and lifestyle away from the practice.

Regardless of what your practice model looks like you can outsource the majority of the tasks related to your personal and professional life.

So take the time to think of at least 1-3 things you can have outsourced for your practice or the jobs you hate doing at home and delegate them to others who won’t moan when you ask them to do it.

Here’s two secrets to quick wealth creation and more free time…

One- You ultimately want to reach a point in your practice where only the things you are doing in your practice are the things that you truly enjoy and not just dentits marketing. And Don Sloss would rather be playing golf all day. That’s fine but without the people running the systems and the systems running the people you are letting the lunatics run the asylum!

Two- I was speaking with Jon Swarbrigg last week and he’s pleased how he’s finally found someone to help with his marketing. But the key to fast success is fast implementation. So for example you may have found 3 ideas you love in this month’s newsletter. Are you going to take these ideas and implement them straight away? or will they stay on your to do list? Rapid implementation is the only way!

When I go to dentist marketing and business building conferences in the states I see the multi multi millionaires sat in the audience with 3 assistants. At break times they are in a corner on a laptop, on the phone - ALL immediately implementing what they have just learned.

“I Work To Much The Same System As Tony Gedge Does”

“I've just read this week’s millionaire bulletin & have realised why I Get Things Done. I work to much the same kind of system as you do so that stuff can be implemented right away. Dave & I sat on the hotel room bed on Sunday morning, went through all the notes I'd made & worked out what we wanted to implement. We now have a hit list which I'm busy splitting out into timed A's, B's & C's & these will be shared out at our practice meeting on Thursday. Now I can start on the stuff that no-one else can do!”

---Barbara Naisby – Black Isle Dental, Scotland

Till next time…

"Ultimate Marketing Pirates of Private Dentistry "

http://MarketingPiratesOfDentistry.com/

Dedicated To Dramatically Increase
AND Retain Your Profit

Tel- +44(0845) 0531515
Fax: 0845 3630440

E- tony@marketingpiratesofdentistry.com

Tony Gedge Is Director of Auto Pilot Marketing System For Private Dentists. And the Controversial Critic of Normal Ways Dentists Promote Their Practice. As The Nations’ Most Celebrated Marketing Advisor he Provides Advertising and Marketing Tools, Training, Seminars and Coaching To Over 408 Private Dentists.

Marketing V's Selling For Dentists

2009-07-09T02:07:00.001-07:00

Video Replay of Weekly Implementers Clinic for Marketing Pirates Of Dentistry Members/teams.

2nd Birthday Sale Only Five Systems Left

Six dentists have taken us up on the 47% Off Birthday Sale. This end tomorrow. marketing for dentists is where your focus needs to be!

Don't wait.
Don't procrastinate.
Let me help you get your team on board.

See what all the fuss is about and click the link below...

http://www.addictive-marketing.com/2ndbirthday

Day Five- Jan Einfeldt, Sturrey ‘Six Month Income Explosion Practice Challenge’

2009-07-06T08:20:00.000-07:00

Since Monday, I’ve been visiting five practices on a Six Month Income Explosion Challenge. This means I’ve got six months to get their initial return on investment or they get double their money back.

On my final grueling five day tour, Jan has a great team behind him and is now delegating a lot of the marketing responsibility. It’s imperative to get your team on board FAST. Those who refuse to change; three strikes and your out!

Here’s a typical day focused on deliverables;

CELEBRITY DENTISTRY

A series of interesting photographs and captivating video were shot to portray that this isn’t another beige private practice. The first part of the day was focussed around the following sequences;

New Patient Welcome Video
Practice Virtual Tour
Prospective Patient ‘A Pile’ Bomb
Positioning of Jan as a Celebrity Dentist through interviews for DVD, CD and articles
Jan’s REASON FOR BEING A COSMETIC DENTIST

MEASURED LEAD GENERATION

Jan has invested in Barbara Naisby’s ‘Botox Sales Explosion’ System For Dentists. I shot a video for his website landing page so prospective patients can request a Botox Guide 24 hours a day, 7 days per week via the internet and an 0800 answer phone number.

TEAM TRAINING

Many MPOD Members request for their team to be enlightened around what marketing REALLY is about. It’s easier coming from me as opposed to being told what to do. We then assign roles and responsibilities such as Director of WOW, Eco Director, Charity Liaison, and Newsletter Editor.

Finally what did Jan think of the day?

CELEBRATING TWO YEARS OF ROI 2nd BIRTHDAY SALE UPDATE

Half the allocated systems have now been sold. This 47% off sale ends this Friday!

To see what all the fuss is about;

http://www.addictive-marketing.com/2ndbirthday/

Day Four- Niel Bosman From Cosmetic Dental Studio ‘Six Month Income Explosion Practice Challenge’

2009-06-29T07:34:00.000-07:00

Since Monday, I’ve been visiting five practices on a Six Month Income Explosion Challenge. This means I’ve got six months to get their initial return on investment or they get double their money back.

Niel has just taken over the practice and has a great team. There are many untapped opportunities which Niel is now aware of.

Here’s a typical day focused on deliveribles;

PRICING FOR PROFIT

Many private practices are charging below £200 per clinical hour. It’s all very well being told to raise this, but how?

Eight Ways…

First, set a date to raise prices

Second, brand your Unique Check Up System

Third, ADD FAT VALUE via "extreme competitive advantages"

Fourth, creating compelling stories and manufactured signature moments to force price down the list of objections

Fifth, get the team involved at the early stage to squash ‘PRICE RESISTANCE WABBLE’

Sixth, just do it

Seventh, hide behind the baked beans row in Tesco when you see Mrs Scroggins approaching to complain - joke

Eighth, if you fear the above watch my ROI video on how to grow a pair or join my exclusive club

SIGNAGE THAT SELLS

Niel has got huge scope to add signage that SELLS. My Members have been shown countless examples of a dentist from 1884 who took this principle and built a huge dental chain. Oh and not forgetting he was hated by his profession! Those who are successful often are.

Hygiene System Focused On Cure NOT Prevention

Me, thee and all those close to dentistry knows the importance of prevention. You are NOT your patient and spelling out the CURE is the only way to get buy in and reduce cancellations. Other option, train hygienists to increase average order value of each patient seen via incentive system.

Warming Welcome For Prime Time Women

• Assembling, Creating Multi Sensory Experiences

• Doing what other vanilla dentists won’t or can’t do
• Colour scheme
• Soft furnishings
• Stamping of PERSONALITY at multiple touch points
• "Daily Kodak Moments"
• Director of WOW
• Un wowing
• Eco Director
• Extreme competitive analysis

FROM NIEL

TOMORROW...

Day Five– Meet Jan Einfeldt - Staplehurst, ‘Six Month Income Explosion Practice Challenge’

NOTE FOR MPOD MEMBERS - Only 2 days left for the July Income Explosion Tour - Tuesday 21st & Friday 24th. Call Cally for further details 0845 0531515

NOTE FOR NON MPOD MEMBERS - NEW RETURN ON INVESTMENT RULES VIDEO AND REPORT
http://www.addictive-marketing.com/newroirulesprivatedentist/

Day Three- Biker Dentist From Bristol - ‘Six Month Income Explosion Practice Challenge’

2009-06-16T09:54:00.000-07:00

Since Monday, I’ve been visiting five practices on a Six Month Income Explosion Challenge. This means I’ve got six months to get their initial return on investment or they get double their money back.

Here’s a typical day focused on fast, hard deliverables;

Day Three- Biker Dentist From Bristol

The train from Cooden beach dropped me in the middle of nowhere. I was stuck. No taxi rank. Fortunately Michael, a Catholic vicar gave me a lift to the hotel where I was staying. He said he’d been to London but couldn’t be bothered to go to a meeting because the weather was so nice!

And the next morning my taxi driver spent thirty minutes going round in circles with his Sat Nav. I had one seven years ago and it nearly got me divorced. I refused to let Cally navigate by map because I had spent six hundred quid on it!

VIRTUAL PRACTICE TOUR

Here is Michael Gregory with a virtual practice tour which will be going on his site and on DVD.

UNIQUE SELLING PROPOSITION – I like to call this your extreme competitive advantage. And a reason why your patients decide to stick with you! Dentistry For Busy People and Speaking To A Live Person 24/7 to book appointments is something my Members started doing last year.

TWENTY FOUR USP'S WERE ASSEMBLED

LEVERAGING PERSONALITY

You may think you don’t have anything special that separates you from other practices. I have yet to find one that hasn’t. Michael's bike was placed in reception. Helen refused to get in leathers!

WHAT DID BIKER MICHAEL THINK TO THE PACKED DAY?

TOMORROW...

Day Four – Meet Niel Bosman - Lincoln, ‘Six Month Income Explosion Practice Challenge’

NOTE FOR MPOD MEMBERS - Only 2 days left for the July Income Explosion Tour - Tuesday 21st & Friday 24th. Call Cally for further details 0845 0531515

NOTE FOR NON MPOD MEMBERS - NEW RETURN ON INVESTMENT RULES VIDEO AND REPORT
http://www.addictive-marketing.com/newroirulesprivatedentist/

Day 2 - Six Month Income Explosion Practice Challenge Or Double Money Back

2009-06-13T00:53:00.000-07:00

Cooden Beach with winners of "Best Of the Best 2009 MPOD Member Award"...

Check out Reetha's winning performance of "Best Of the Best 2009 MPOD Member Award"...at Treasure Map To private Practice Riches Experience; Secrets Of Practice Re-Invention January, 2009.

Dental Safari Starts here...I enter my hotel room and discover Reetha and Jorrie; attention to detail branding guru's...

"Even The Bathroom Towels Were Branded"

Personality Branding - All my Members know the value of leveraging personality as an exterme competitive advantage. This practice is one of the best I've ever seen.

SELLING PSYCHOLOGY OF SIGNAGE – ‘HIDE AND SEEK’ DENTISTRY- LESSONS FROM DENTAL RENEGADE PAINLESS PARKER- HELLO, I’M HERE!!!”

Switching From The Commodity ‘Ten A Penny’ Dentist… To The Ultra Exclusive and Highly Sought After ‘Life Transformational Dentist’; 5 Simple Steps My Members Adopt

Creating Your Unique Value Offering In Answer To Arthur Conan Doyle’s 1890 Positioning Quote, “But I abhor the dull routine of existence. I crave for mental exaltation. That is why I have chosen my own particular profession, or rather created it, for I am the only one in the world.”

"One of 16 Videos - Reason For Being - Creating Stories"

"South Africa Personality Injected Into Practice"

Quick & Dirty Dirty Practice Tour Video/Photo Shoot For On and Off Line Marketing

How To Say NO To Patients You Don’t Like

Infamous Dental Ambulance

"A Guaranteed Smile In Every Transit"

Re-Branding, Personalising, Differentiating, Adding Extreme Value and Patient Experiences To Your Plain Vanilla’ Check Up’: Price Positioning For Maximum Profit. From A Boring £50 Check Up To A…’Gentle Dental 7 Step Check Up System Now Worth £67.00

Creating Guarantees On All Products & Treatments

Assembling A Value Packed Hygiene Experience To Increase Price Point From £50 - £67.00

TWENTY TWO INSTANT INCOME EXPLOSION IDEAS, “Tony, How Can I Earn An Extra £8,000 A Month Challenge”

Finally - What Did Jorrie Get Out Of Day 2 - Six Month Income Explosion Practice Challenge?

TOMORROW...

Day 3 – Meet Michael Gregory & Helen - Bristol, ‘Six Month Income Explosion Practice Challenge’

NOTE FOR MPOD MEMBERS - Only 2 days left for the July Income Explosion Tour - Tuesday 21st & Friday 24th. Call Cally for further details 0845 0531515

NOTE FOR NON MPOD MEMBERS - NEW RETURN ON INVESTMENT RULES VIDEO AND REPORT
http://www.addictive-marketing.com/newroirulesprivatedentist/

Day 1 - Six Month Income Explosion Practice Challenge Visit Or Double Ya Money Back Guarantee

2009-06-09T12:25:00.000-07:00

The following information is not for every private dentist. But will appeal to those who want to rapidly move their business forward using Return On Investment Rules For Private Dentists

Over the next five days I’m going to take you on a whirl wind journey of fast, marketing for dentists rapid income explosion success stories from five of my Members. Just last week I visited the UK for the “Six Month Income Explosion Practice Challenge Tour”…

Why ‘Six Month Income Explosion Practice Challenge?’

1. Since moving to Spain five years ago, we’ve only ever come back for our annual Treasure Map To Private Practice Riches Experience. But this year Reetha and Jorrie Jordaan won the Marketing Pirates Of Dentistry, Best Of The Best Award. So I had to come to the UK to give them their winners’ prize of a day with me worth £2,780. (see the video at the end of Reetha’s winning presentation)

2. Next we offered a pre-determined set of deliverables for the practice visit to our Members and were inundated. Such was the response we had to split the country into two regions because of the amount of income explosion kit I would be carrying as you’ll soon discover. So one Southern visit in June and a Northern five day visit in July.

3. Because we are results focused and extremely anal about "Return On Investment Rules." We offered Members a Double Ya Money Back Guarantee if you don’t make your investment back within six months. So the challenge was on…

‘Six Month Income Explosion Practice Challenge’

Day 1 – June 1st 2009, Brighton -

START OF THE FIRST DAY - Team trained for three hours and immediately brought on board to start the “Six Month Income Explosion Challenge.”

The following was one of 66 questions asked two weeks prior to the visit;

“What Do You Want To Achieve From Today Nigel?”

Here is the following pre-determined team training agenda of deliverables Nigel Kennedy requested…

• Creation of Practice Extreme USP – unique selling proposition… answering the following high quality question prospects subconsciously process when seeking out a private dentist, “why should I spend my hard earned cash with you, rather than other dentists and especially now when I’m watching WHAT and with WHOM I spend my cash with?”

• New brand/logo creation based around extreme value offering, competitive advantages and positioning for local area domination

• Assembling and Creating EXTREME PATIENT VALUE/EXPERIENCES For Extreme Competitive Advantage and Price Increase Within Three Weeks – local plain vanilla dentists won’t know what’s hit them

• Inbound Telephone Handling System For Immediate On and Offline New Patient Capture and Ultimate Conversion

• NEW Patient Data Capture System For Follow & Conversion

• DENTISTRY FOR BUSY PEOPLE - hint- if you are not accessible via your phone or live web chat 24/7 to existing patients and prospects and still using an answer phone. You are yesterday’s news!

• Effective Database Mining - segmenting, true patient long term value, average order value, message to market match (if you don’t know how much a patient is worth over the long term, how can you set a marketing budget?)

• IMMEDIATE IMPLEMENTATION Of Proven Referral System

• New Patient Multi Media Welcome Sequence

• PERSONALITY photos of team for new patient welcome, patient rescue and recovery system, "practice anniversary", recalls and Halloween

• Personality Driven Videos – yes I shoot video while here of the team and the dentist for an array of on and offline positioning, persuasion and selling purposes

One On One Coaching With Nigel For The Rest Of The Day…

Reason for BEING
Video interviews for DVDs, audio CD’s, MP3’s, articles
Promises/Guarantees for marketing
Niche USP
Generic USP

@4PM – Nigel was handed a 4 gig USB dongle full of personality driven videos, marketing and selling templates, obscure photographs, audios, MP3’s, logos reflecting the practice personality and competitive advantage. With one purpose in mind – “Six Month Income Explosion Challenge – or Double Ya Money Back!

HI-LIGHTS

Beverley Sisters’ testimonial video leveraged to start attracting Baby Boomers

"Boomer Market, Least And Last Affected By Recession"

NICHE USP - "No Pain Nigel”

GENERIC USP – Brighton’s Life Transformational Dentist

Great Nurse, Jodie, To Implement Extreme Initiatives

WHAT NIGEL SAID AT THE END OF THE EXTREME DAY OF IMPLEMENTATION

TOMORROW...

Day 2 – Cooden Beach ‘Six Month Income Explosion Practice Challenge’

Meet the outrageous winners of "Best Of the Best 2009 MPOD Member Award"...

I show you a pair of gloves she used for Mothers day and what she’s sending for Fathers Day. Plus you've never seen a practice decked out with so much personality. They must implement my ideas for sure...stay tuned.

Dental Marketing Eco Dentistry

2009-04-21T01:06:00.000-07:00

Hottest Niche To Hit UK Dentistry…“Being An Eco Dentist”
ECO ENTREPRENEUR: Ina Pockrass

You’ve heard me raving about ‘Eco Dentistry’ as the untapped niche within the UK.

And for the past year I’ve following the amazing progress of Ina Pockrass an eco-entrepreneur and branding and marketing expert who practiced law for 18 years. Ms. Pockrass co-founded Transcendentist®, Inc. in 2002, and the Eco-Dentistry Association in 2008. Their dental office based in California became the first practice to be certified as a green business.

Make no mistake about dental marketing in the UK; IT’S GETTING VERY CROWDED! …New NHS hostage conversions, Oasis, Tesco ‘no frill’ membership plans, National chain private hospitals, newly qualified graduates who know no better than to start competing on price and Superdrug lunchtime veneers.

To be vastly different and to create services and products aimed at a hungry niche who can afford to pay you must listen to this interview. I filled up four sides of A4 notes and was shocked to discover:

• Values based consumers make up 25% of the whole market
• How to tap into people who are into the environment, health and well being
• WHY being an eco dentist can save the planet
• Shocking statistics you as a dentists are contributing to
• Why cloth bibs and chair covers separate you from the pack and help save the planet!
• LOHAS – lifestyle of health and sustainability – new consumer niche
• 20% price increase are what LOHAS are willing to pay
• How to target eco consumers
• Being an ‘Eco Dentist’ receives 30/40 new patients a month by referral
• Eco friendly toothbrushes, washers and dryers
• TRADITIONAL DENTAL MARKETING IS DEAD!
• How to network with local eco community groups to gain new patients
• Average patient value increases from $500 to $5,000 per annum
• Do you give your patients access to online records to increase patient uptake?

Are you ready to make the leap and confront the ‘Inconvenient Truth’? Being an ‘Eco Dentist’ will give you the advantage over the “dentist next door”. And prevent climate change!

Join marketing Pirates Of Dentistry to get this interview.

Dental Marketing Eco Dentistry

3M's Marketing For Dentists

2009-04-15T02:03:00.000-07:00

3M’s Marketing For Dentists…

What the hell is marketing for dentists then? I vividly remember when at Sunderland Polytechnic in the early hedonistic 90’s and a room mate was studying ‘sexy marketing’.

I asked him about it because I quite fancied doing it.

But he replied, “there are a lot of figures and analytics involved and you’d get bored with it.”

Yes there is measurement involved if you want instant high return on investment.
And I haven’t got bored of it yet!

First let me give you an easy to understand slogan which is the mantra for the exciting work we undertake with the some of the leading UK’s private dental practices.

My kinda marketing; “using exciting messages delivered through the right media to the right hungry market.”

Message: This is your unique selling proposition or USP. The term was phrased by Rosser Reaves in 1961.

And this is what makes you different from your competitors.

I renamed this as your ‘Unique Value Offering’.

So you will see I often refer to this as your UVO. This is what will grab the eyeballs and attention of your interested market.

My message;

"Marketing Pirates of Dentistry provides instant high return on investment through profitable ‘done for you marketing’ systems and strategies that your team can implement. Leaving you to start enjoying private dentistry again."

Listen, if you have no message... you are trading on default by your geographical location. Remember when thinking of doing ANY marketing whether a Yellow Pages advert, a sign on the side of a bus… you have to have an offer or let people request a free guide/CD to respond NOW or you’ll waste your money! Brand awareness used to be for big brands like Honda. Why have they pulled out of Formula One?

Make no mistake, you must have a purpose for trading if you are to position yourself as being different; thus allowed to charge more.

The basics of what I'm talking about here are covered in detail in the 66 Marketing Secrets and Money Making Strategies For Private Dentists Manual.

Media: This one often confuses most people. Some arty farty agencies call these channels. So how can we get out exciting messages delivered in a cost effective manner?

Here are the most effective marketing for dentists media you should be using to your existing and prospective patients:

Paper and ink sales letters.
Text.
Voice Broadcast.
Email.
Newsletters both on and offline.
Audio and video (delivered by CD, MP3)
Press and magazine advertising.
Face to face seminars.
PR is also an overlooked media.

Market: Often referred to as your “herd”.

So within your practice you will have mini markets. People with different demographics, psycho graphics (buying habits) and geographic variances.

You must identify a market you would like to work with if you are going to get serious about niche domination.

Bear in mind when doing marketing; match your message to your market for a better response. This is why there is so much waste going on in marketing.

Trying to sell a 70 year old tooth whitening through the local press will not be as effective if you mail shot your database of females- aged 35-55. Throwing mud at the wall and hoping it sticks costs money.

I encourage you to start thinking about your UVO. To start thinking about which media you can use most effectively to reach your ideal market.

Are You Immune To Recession?

Help us to help you! This survey is an immunity to recession tool to provide you with the answers to all your current marketing challenges.

This is an anonymous survey so please honestly answer the questions below.

Tony will personally answer some of the anonymous challenges this survey produces in his Face Book blog.

You can then turn these answers into innovative solutions! After completing the survey I have a free 59 minute Immunity To Recession MP3 for you at the end.

http://www.surveymonkey.com/s.aspx?sm=_2bunZWonuXKSmaZ6PdVp_2fQQ_3d_3d

Dental marketing Twitter / Dr. Abi Al-adhami: Just got Bi weekly newslet ...

2009-04-10T02:40:00.000-07:00

Twitter / Dr. Abi Al-adhami: Just got Bi weekly newslet ...

dental marketing by Tony Gedge

Marketing For dentists Twitter / Michael Oliver: Spent first half hour of m ...

2009-04-10T02:33:00.000-07:00

Twitter / Michael Oliver: Spent first half hour of m ...

Marketing for dentists by Tony Gedge

Marketing For Dentists With Invisalign

2009-03-30T04:11:00.000-07:00

Indy Singh Cathedral Dental- His Words Not Mine

Marketing For Dentists Focussing On Invisalign

The Smiler® by Tony Gedge

2009-03-27T08:29:00.000-07:00

Where can I get more information about The Smiler?

To get on the advanced email notification list enter details below…

Marketing For Dentists In Recession

2009-03-19T05:43:00.000-07:00

I got an email yesterday from MPOD Member Karen Sutton@ Beacon Dental, who has just opened a new practice. Patients are flooding in with Gedge Style Marketing For Dentists. And best of all she was busily typing away (Sunday) with her 1 year old on her lap. She wants to be a test lab for a new marketing service we’ll be offering later in the year.

Anyway, she liked the ‘personality marketing’ postcards that were featured in this month’s newsletter, and is going to take a snap of her 8 year old daughter to use as a postcard with her ‘sticky out’ teeth. I get emails like this everyday from Members who are starting to have FUN and enjoying dentistry again.

Easter, Mothers Day, April Fools are all running towards you faster than the speed of light and will be over before you know. Another opportunity missed. “Let’s do it next year.”… you say to yourself. Listen; there will never be a right time to do anything that involves change.

Like it or not, life is one hell of a roller coaster for a private dentist in recession. Only last week our lives here in Spain were turned upside down with my father in law in a coma and now got pneumonia. Things will never be the same again. And unfortunately that’s life. As human beings we all find it more comfortable to operate within our comfort circle. And within it lies mediocrity. Outside it…BIG SUCCESS! My favourite quote last year from Nido Quebin- the Professor of Excuses “Don’t wait until you can before you do.”

Why aren’t you having some fun with your team and patients? To help you answer this question, I have provided you with an UPDATED 200p Marketing For Dentists check list of answers based on what I hear from you, so you can just check off the one(s) you like best and don’t have to think about a great, creative excuse for. Get a pencil and every time you are presented with profit making ideas and your internal parrot perched on ya shoulder and or colleagues try’s to think as many ways as possible not to do it…scribble on this list or join me and other successful members every Wednesday lunch time on our “Member Only Web Implementers Clinic” :

28 Reasons Not To Change Even In Recession - Checklist

1. It’s Too Late In The Day (have you heard of instant communication: fax, text, Voice Broadcast and email?) Farsley Dental sent one text for Valentine and made £27,560 on tooth whitening)
2. It’s Not My Job
3. YES TONY, “BUT MY PRACTICE IS DIFFERENT”
4. Patients Won’t Like It
5. We Are In The Business To Consumer Business
6. We Are In The Business to Business Arena
7. We’ve Never Done That Before
8. We Tried It Before (In 1066) And It Didn’t Work
9. Nobody Else In Our Profession Does That
10. It Doesn’t Work In Our Kind Of Business
11. In Only Works In A Big City And We Ate In A Small Village
12. MY PATIENTS ARE FAR TOO SOPHISTICATED FOR YOUR MARKETING
13. It Only Works In A Small Village And We Are In A Big City
14. It’s Too Expensive Is Marketing For Dentists
15. It Takes Too Much Time
16. Patients Will Think We Are Desperate… said the associate
17. It’s Not Proven In Our Profession
18. It Looks “Unprofessional” And My Peers Will Get The Hump
19. IT HAS TO BE PERFECT BEFORE IT GOES OUT
20. It’s Too Difficult
21. My People Are Too Busy
22. No One Has The Required Skill To Do It
23. My Neighbours Cousin Thinks It’s A Bad Idea
24. Are you mad? I’m too busy doing ____to do that to!
25. My wife/ husband won’t like it
26. Our GRAPHIC DESIGNER thinks it’s ugly and wants to make it pretty
27. The newspaper thinks our ad stands out as it doesn’t look like the rest
28. Here’s One Big Reason To Change

www.MarketingPiratesOfDentistry.com

Eco Dentistry An Inconveniant Truth

2009-03-17T03:32:00.000-07:00

Article from 2007. Below 'Ten Tips To Claim Braggging Rights For Eco Dentistry.'

It’s nearly eighteen months since I first wrote about “Eco Dentistry” to my uk dental marketing pirates of dentistry Members.

And it was purely as a uk dental marketing ploy to position yourself differently from traditional dentists. But it wasn’t until I recently read Branson’s book, ‘Screw It Let’s Do It’ that things started to change around here at our small holding in Spain.

I do not take credit for the renewed green responsibilty… that is down to Cally. Usually Cally gets second dabs on what I read. And as usual her thirst for curiousity went even further and then bought Branson’s recommendations about climate change; Tim Flannery, The Weather Makers, and the DVD ‘an inconvenient truth, A GLOBAL WARNING’.

A woman of massive action she’s got me excited about making a difference and the responsibility we have for the future of our planet and our children. Cally said to me this morning over breakfast…” Our generation doesn’t understand the word climate because it was boring at school being forced to leran about the weather, but our children, a different generation can be tought young about OUR responsibility to the environment.

She further went on to say… “our parents were brought up around the time of mass consumerism from the 50’s where everything was available after war rations, which has led to a throw away society. “

In our house and our BUSINESS we are recycling everything from paper to ink cartridges. Computers turned off, kids told to turn off bedroom lights to using less water for washing up. Our learning continues and after a party on Saturday a poster above the toilet; “it takes 6 litres of water to flush. If it’s yellow let it mellow, if it’s brown flush it down.” And that’s what we’ve been doing at home.

I don’t know if you could do that in the practice, I hope you do. Cally set off to school with the kids this morning with barely enough diesel to get there and back. There has been a petrol strike here for a week which we were oblivious to as we don’t watch the news or read papers.

The supermarket shelves were bare yesterday as a result. It’s time to change and for each of us to do our bit. Here are some questions to ask yourself about the responsibility you have as a business owner, parent and member of society.

Do you clean the practice with eco-friendly cleaning products?

What are you recycling? What products are you ordering from suplliers that could be green?

Have you set on your monthly staff meeting agenda…’Eco Dentist’ action points?

Branson makes a fantastic point in his book…” I could easily retire tomorrow but I have a chance to make a difference about climate change.”

You may think he should stop flying plains but he made the point if he did… someone else less responsible would take his place. You are getting paid to take care of people’s health.

What are you giving back to the planet for the profit you make? We understand this principle here and have struck up a relationship with the ‘Dentist Benevolent Fund’ to give back to the profession we take from.

When a nightclub owner I tried to set up a charity to provide extra beds in Leeds for detox after carrying my mother through the streets of Leeds from one hospital to the next, only to find a mere three beds available for a population of 750,00 in my quest to try cure her lifetime addiction to alcohol.

I do not know the annual figure the government makes from taxing alcohol or the profit breweries and related businesses make, but none of it gets put back in to help cure the beast we created. I then contacted all the bar owners in Leeds and big brands like Grolsch and Budweiser to see if they would put something back for what I and they were feeding society. As you can imagine my quest failed because if they would have contributed… they would have openly accepted they were creating alcoholics.

We will be taking our responsibilty seriously and giving you more articles in the Whole Tooth ‘Done For You’ Patient Newsletter, and tips on Eco Dentistry in the MPOD newsletter. Jon Swarbrigg is currently in the middle of his exams, so is Mathew Hawker.

Today’s bulletin about doing your bit may come as an inconvenient truth. But there is never a good time for anything. Some Members will have received Bransons book recently as a gift fromus.

So please ‘Screw It Let’s Do It’ and assign somebody with the role of ‘Eco Dentist Director’. It does have it’s advantages of being an Eco Dentist though. There are only 106 pages in Google on “Eco Dentist” which means it’s wide open for you. Maybe Tibetan chimes and 'discovering your inner smile' may send some people running for a stern, old-fashioned dentist.

But eco-dentistry ALSO makes sound business sense. When setting up their practice, the founders were told to not expect more than 10-15 new clients per month.

Instead, they've been drawing between 30 and 40 new clients per month, with some months seeing as many as 60 new patients. (Source: Bay Area BusinessWoman.) Within the next two years, Transcendentist will be rolled out as a licensed business model. This is an organisation you may want to get invloved with. http://www.teleosis.org

While watching Dragon’s Den the other night all Dragons refused to back a Chinese entrepreneur because his product wasn’t recyclable.

Make no mistake, positioning yourself as an Eco Dentist is very attractive to new movers, existing patients and pushes your prices up. If you have no point of differentiation; this is the one to start shouting about to your patients and local media.

Don’t wait to be crowned an Eco Dentist get an Eco Dentist logo made up as long as you can prove you are following these tips:

1. Use recycled paper wherever possible, in the office and in the loo.

2. Use technology wisely, don’t send reminder letters until you’ve tried to phone, text or email, to reduce use of paper.

3. Educate the team to switch off unnecessary lights and appliances when not using them.

4. Turn the thermostat down.

5. Use energy efficient bulbs.

6. Recycle everything possible, take it in turns to do cardboard run to the tip if the council won’t collect the recycling waste from businesses.

7. Compost your own garden waste, and use it to make your flowers lovely next year.
8. Use local businesses rather than national chains.

9. Fit the latest amalgam separating equipment to the surgery suction units, to reduce outward contamination.

10. Provide cycle racks and bus timetables. Encourage people to use public transport to get there (and be patient when they are late!)

11. Chuck out the plastic bags! Use hemp bags and give away kids goody bags in reusable paper bags.

12. Tell your patients what you are doing, and why. Ask them for other suggestions
We do all of these things. They are very simple and yet people have responded very positively.

A 60 minute audio interview with Transcendentist was carried out and sent to marketing Pirates Of Dentistry Members.

P.S. Women who are your biggest and most influential market... do business with GREEN COMPANIES or FOR THE GREATER GOOD.

© Marketing Pirates of Private Dentistry, uk dental marketing from Tony Gedge
www.addictive-marketing.com

Uk Dentist Marketing Message

2009-03-10T13:59:00.000-07:00

Jimmy and Tavis sent this message to over one hundred uk marketing dentists at the recent Treasure Map To Private Practice Riches Experience; Secrets Of Practice Re-Invention.

Next years experience which is 50% SOLD out to existing Marketing Pirates Of Dentistry Members,
Treasure Map To private Practice Riches Experience; 2010: A Profit Odyssey, London ,Janauary 22nd/23rd.

Tony Gedge, Chris Barrow, Ashley Latter, Paddi Lund (via a webinar) blew the roof off.

http://marketingpiratesofdentistry.com/

Any Private Dentist Can Make An Extra £5/6K A Month

2009-03-06T02:10:00.000-08:00

Uk Dental Maketing Member Gives Testimonial To Tony Gedge

“Easily Getting 30/40 New Patients A Month”

“Thank you to and your team for changing the way I now think about the practice and for improving my positivity and mind set.

Since we started with Marketing Pirates of Dentistry last August 08 we had a slow couple of months building up to the increase but now October ,November, December and January are all on line to be at least £5 or £6 thousand pounds greater gross income per month than we were getting before.

We are now easily getting 30/40 new patients per month and we have still got loads and loads of things to do on improving our take up on Invisilign. And also a referral system and getting the patients’ back who we have not see for a while.

The amount of work that we got from you and the whole way that Marketing Pirate’s eggs us on is fantastic and I am looking forward to seeing you all at the Treasure Map Experience in Manchester!”

--- Mike Lawrance, Millionaire MPOD Member, Eastleigh Dental, Leeds.

Join us at

www.MarketingPiratesOfDentistry.com

At Last The Truth About Twittering For Private Dentists

2009-03-05T01:25:00.000-08:00

In a second, I’m going to give you a link to listen to one of my recent weekly implementers’ clinic sessions.

Every Wednesday my makreting Pirates of Dentistry Members and their teams log in at 12.45 – 1.15 pm and learn about effective and personality driven marketing and money making. Here are some of the topics coming up for my Members.

March 4th - Window Dressing For Dentists

March 11th- 0800 Number Marketing - The Myth Put To Bed

March 18th- Dominating Your Local Media With The BIG Idea

March 25th- How To Handle Incoming Phone Calls- Assembling Your Own Script

Twittering

Is this just another fad you may asking yourself? And does it really work? And the truth is: it’s just another media you need to be involved with so your patients and prospects can easily find and connect with you. In the 30 minute Members only audio listen in to me covering the following;

Why Branson uses twittering
Twittering is the post modern CB Radio
Mini Blogging for busy private dentists
Why Link Backs Are Important
How To Create Key Words In Your Twitters
Twittering As A 2.0 List Building Tool
Connecting With Web Savvy Prospects & Patients
Leveraging Offers

Many of my MPOD Members are maximising Twitter to their advantage. It’s NEW and emerging. Its fun!

Here is the link to listen to the 30 minute audio I did for my Members, Twittering For Private Dentists at the top of my blog (music section)

http://marketingpiratesofdentistry.ning.com/

Have FUN

Tony Gedge

P.S. If you want to find me and my gang of private dentist Members on Twitter; go here and start FOLLOWING…

http://twitter.com/tonygedge

P.P.P.S. I you want a free two month membership trial for a £quid so you can listen in to some of the weekly implementers sessions go here

http://www.life-and-practice-re-launch.com/

Increase of 30/ 40 New Patients A Month

2009-02-20T01:19:00.000-08:00

High Street Dentistry

2009-02-19T06:38:00.000-08:00

This from my brother - in –law Ben who’s works in the food industry:“Thought you may be interested in Sainsbury’s –getting into in store dentistry.”

This is more interesting than it first appears and you must pay attention to the following important lessons. Last month in your Insert which arrives with your ‘Sat On the Shoulder’s of Giants’ audio interview, I featured ‘How to Attach Yourself To Celebrity Patients.’ Machester based Dr Lance Knight was looked at and has five top end practices.

He has teamed up with Sainsbury’s for a national roll out of his brand which is leveraging his celebrity association to Amir Khan and models Caprice and Danielle Lloyd. Dr Lance said to dentistry.co.uk… 'This new practice is aimed at making dental healthcare more accessible and convenient to better meet patients' needs. The surgery is open seven days a week making it a convenient option for those needing to see a dentist during the evenings or weekends. We hope to make the service available to many more Sainsbury's customers across the country.'

So what’s the lesson here? Well there are actually two.

First, It basically means the giants of ‘foot traffic’ are giving their customers what they want “general and cosmetic dentistry at convenient and flexible times to suit.” I recently discussed “premiumising peak time appoitments” with a marketing Pirates Of Dentistry Millionaire Member.

It came about as we were brainstorming ways to add ‘extreme value’ to his Membership scheme… when he told me patients were wanting him to stay open longer. BINGO! You offer the peak times such as early mornings, lunch time and evenings, possibly Saturday mornings to your top tier first.

He liked the idea but didn’t want to work longer hours. Simple I said, “take the afternoons or mornings off when your least busy.” Re.Invent your practice around what your patients want. Do this and they’ll happliy pay premium prices for the priveledge of “convenience and flexibility.”

Second lesson for UK dental marketing, Sainsbury’s are attaching their new dental service to their strap line “Try Something New Today.”

I Tony Gedge wouldn’t be surprised if the brand team have studied, or even employed the authors and marketing consultants of the great book ‘Inside Her Pretty Little Head’. They discuss how women who are the main influencers in the buying decisions for health care etc are forever searching for Utopia.

And are constantly searching for the new in order to get closer to it. They go onto say, “ New developments and new ideas are not therefore an optional extra for the female brand, but a central and permanent part of it’s appeal.” So this goes in line with my argument that doing monthly offers, providing new (substantiated or get struck off treatements..thanks Charlie Ferber) new patient appreciation events and new added value to your patients Membership schemes.

This far more psychological in attarcting and retaining the female core buyer than you and I realise. For our male readers which is 75 percent of our Membership, read this book. And for our 25 percent of female Membership, also read this book. For both sexes they’ll be many “oh, that’s why she/ I do(es) that.” And “we can offer this as well.”

Chris Barrow On Dislexic Marketing Pirate Of Dentistry Tony Gedge At Treasure Map Experience 2009

2009-02-17T06:51:00.000-08:00

How to Market Mercury Fillings by Tony Gedge

2009-02-17T06:29:00.000-08:00

How to Market Mercury Fillings by Tony Gedge

It was laughable!

Last night Feb 16th on ITV, "What's In Your Mouth?"

The most hilarious actions I’ve ever seen from a person in a position who should be trained in Crisis PR.

Chief Exec of the BDA, Peter Ward refused to carry on with the interview (A BIG NO, NO when doing interviews as they use it against you… as they did.)

He then walked up to the camera and blurted out “blah, blah, blah, blah, blah” while waiving his arms about in front of the whole nation. I fell off the sofa laughing. Was he infact a sheep representing dentists?

Anyway, whether mercury poisoning is true or not is not relevant here. Here’s how to use the Mercury Moral Panic in your favour just like in Judo.

Like it or not mercury poisoning is on the minds of the mass public and as Robert Collier famously said in the early nineteen hundreds, “enter into the conversation that’s already going on in the minds of your prospect.”

Here’s how to capitalise on patients who WANT to rid themselves of this very REAL psychological fear…

Use the headline “Worried About Mercury Poisoning? Vote With Your Teeth” to send an email, text, or use as a poster/ letter.

Copy to use… “if you would like your unsightly mercury amalgam silver fillings removed, here’s a special “No More Mercury, 3 In A Row Jack Pot Sale. Chose any 3 ugly MERCURY fillings in a row and only pay for two.

You could also attach yourself to the celebrity author and amalgam campaigner, Terry Pratchett for FREE. He was quoted as saying, “it’s a no brainer, after I had my amalgams removed I wanted them to be used as cuff links, but they wouldn’t melt them down because there too toxic.” Grab a photo of him from the web but make sure it’s not copyright protected.

Here are a few savvy private dentists who are already using “Mercury Free Dentistry” to their own advantage. So should you and give your patient CHOICE.

.

FREE VALENTINES VIDEO UPDATE…

Dozens of private dentists into uk dental marketing, have already downloaded this video that would cost a small fortune if you had to pay for its content.

Go here now to get it…

http://www.addictive-marketing.com/valentinesneakpeak/

Tony Gedge

Marketing Pirates Of Dentistry

Tony Gedge Marketing Pirate Of Dentistry

2009-01-03T08:08:00.001-08:00

Marketing Pirates Of Dentistry…What We Stand For

Tony Gedge’s personal story is extraordinary.

Tony Gedge is a former night time economy entrepreneur, owning night clubs, a record label and he even named and developed one of the most run down areas of Leeds City Centre called ¨The Exchange Quarter¨.

Fast forward to today.

Tony is one of the UK’s leading marketing and business development strategists to private dentists. He provides innovative, ‘done for you’ marketing systems for “Life and Practice Re-launch” which includes “Botox Sales Explosion Systems for Private Practices”, ‘Whole Tooth’ patient newsletters, “How To Profit from Baby Boomer Dentistry”, “How To Market Life Transformational Dentistry”and “How To Create A £10,300 Week In Your Practice System”

Tony from Marketing Pirates Of Dentistry delivers training, coaching, ongoing team support and “plug and play” systems to get patients and prospects to raise their hands for cosmetic dentistry and facial aesthetics. He also provides weekly lunchtime coaching for the practice team.

Tony believes that his non-dental background frees him from the baggage that some dental consultants carry. And this has enabled him the see dentistry in a totally different light, enabling him to implement more innovative and creative approaches for his clients’ businesses.

Many of his marketing strategies, based on methods from outside the dental field, are re-purposed for dentistry and turn his members into N.U.N (new, unique and novel) dentists. Hundreds of forward thinking private dentists are subscribing to his controversial publications, ‘done for you’ marketing services and high level coaching groups.

Tony and his non-conventional uk dental marketing approach to private dentistry is assisting Members to dramatically increase and retain profit while at the same time helping to unshackle them from being ‘prisoners of their own chairs’.

Make no mistake Tony Gedge and his team have a bold claim…providing instant high return on investment through profitable ‘done for you marketing’ systems and strategies that your team can implement leaving you to start enjoying private dentistry again.

Finally, Tony Gedge has lived with his wife, Cally, and young twins in Alora, Spain for the past four years. They split their time between a house in the mountains and one at the beach.

Return On Investment Marketing For Dentists by Tony Gedge

New Online Pr For Dentists Is Launched

New R.O.I Internet Marketing For Dentists Rules

Invisalign Dentist In Kent Releases New Straight Teeth Guide

Life Transformational Invisalign Dentist From Kent.

Download his latest Straight teeth in Kent Guide by clicking on the link below...

Invisalign Dentist In Kent

Staplehurst Dental Practice, 4 Station Road, Staplehurst, Tonbridge, TN12 0QE. Tel: 0800 524 4338 (Call 24/7)

Dental Implants In Kent by Life Transformational Dentist

Marketing For Dentists Toothshine Boy

Ridiculous Marketing For Dentists Infomercial for the Colgate Wisp

Dental Management Consultant Talks About Baby Boomer Dentistry

“Following Dental Marketing Consultant, Tony’s Advice We Generated £29,145.86 In Five Days”

Dentist Marketing By Tony Gedge

Marketing V's Selling For Dentists

Day Five- Jan Einfeldt, Sturrey ‘Six Month Income Explosion Practice Challenge’

Day Four- Niel Bosman From Cosmetic Dental Studio ‘Six Month Income Explosion Practice Challenge’

Day Three- Biker Dentist From Bristol - ‘Six Month Income Explosion Practice Challenge’

Day 2 - Six Month Income Explosion Practice Challenge Or Double Money Back

Day 1 - Six Month Income Explosion Practice Challenge Visit Or Double Ya Money Back Guarantee

Dental Marketing Eco Dentistry

3M's Marketing For Dentists

Dental marketing Twitter / Dr. Abi Al-adhami: Just got Bi weekly newslet ...

Marketing For dentists Twitter / Michael Oliver: Spent first half hour of m ...

Marketing For Dentists With Invisalign

The Smiler® by Tony Gedge

Marketing For Dentists In Recession

Eco Dentistry An Inconveniant Truth

Uk Dentist Marketing Message

Any Private Dentist Can Make An Extra £5/6K A Month

At Last The Truth About Twittering For Private Dentists

Increase of 30/ 40 New Patients A Month

High Street Dentistry

Chris Barrow On Dislexic Marketing Pirate Of Dentistry Tony Gedge At Treasure Map Experience 2009

How to Market Mercury Fillings by Tony Gedge

Tony Gedge Marketing Pirate Of Dentistry

Staplehurst Dental Practice,
4 Station Road,
Staplehurst, Tonbridge, TN12 0QE.
Tel: 0800 524 4338 (Call 24/7)